Final answer:
The strategies of radio in the TV age involved focusing on formats like talk radio that emphasized its strengths, maintaining relevance in music, educational programs, and sports broadcasting, and adapting advertising to the audio-only medium to ensure listener engagement.
Step-by-step explanation:
Strategies of Radio in the TV Age
The advent of television marked a major shift in the media landscape, but radio adapted with new strategies to maintain its relevance. While radio had been a primary source for entertainment and news, TV combined both audio and visual elements, threatening radio's dominance. In response, radio began to focus on formats that capitalized on its unique strengths.
One key area of focus was the development of talk stations, which gained significant ground in the 1980s. These talk stations revitalized radio's importance in politics, with nationally syndicated talk shows providing a platform for political discourse. Despite the rise of television, radio continued to be a primary medium for music, educational programs, and sports broadcasting, leaning into the fact that it could be consumed more passively than TV.
Advertising also continued to be adapted for radio. Ads on radio had to be engaging and memorable without the benefit of visuals, leveraging the power of jingles and compelling narration. By focusing on these strategies, radio has been able to coexist with television, each medium finding its own niche in the changing landscape of media consumption.