Final answer:
Marketers can support the Post-Purchase Evaluation step by providing excellent customer service and offering warranties or guarantees, thus ensuring customer satisfaction and loyalty.
Step-by-step explanation:
Two ways marketers can assist customers during the Post-Purchase Evaluation step are providing excellent customer service and offering warranties or guarantees. Providing customer service that is both accessible and helpful can reassure customers that they have made the right decision and can address any concerns they may have post-purchase. Warranties or guarantees, on the other hand, give customers a safety net, ensuring that if the product does not meet their expectations or if there are defects, they will not be left at a disadvantage. This helps in reducing post-purchase dissonance and increases the likelihood of repeat business.