Final answer:
Improved information could increase both the demand for emeralds and the quantity of high-quality emeralds sold on a website by enhancing customer confidence and willingness to purchase.
Step-by-step explanation:
Improving the information available about emeralds on a website could significantly impact both demand and the quantity of high-quality emeralds sold. Enhanced information would likely lead to an increase in demand for emeralds because potential buyers would feel more confident in their purchasing decisions owing to better descriptions, certifications, and details about the gems' origins and qualities. Informed customers often have a higher willingness to buy, especially when it comes to luxury items like gemstones.
Similarly, providing detailed and transparent information about the emeralds' quality would probably influence the quantity of high-quality emeralds sold. Customers who can trust the quality being represented are more likely to invest in higher-priced, high-quality items. Hence, trustworthy information can facilitate a more efficient matching of product offerings to consumer preferences, potentially leading to more transactions involving premium products.