231k views
5 votes
When Michelle Miller, a sales rep for American Roofing, talks about the 20-year warranty on her product

during her sales presentation, she is employing a __strategy rather than a selling strategy.

When Michelle Miller, a sales rep for American Roofing, talks about the 20-year warranty-example-1
User Ahwar
by
8.1k points

2 Answers

5 votes
Roofing, talks about the 20-year warranty on her product
during her sales presentation, she is employing
User UJey
by
7.2k points
4 votes

Final answer:

Michelle Miller uses a marketing strategy by highlighting a 20-year product warranty, instilling customer confidence and emphasizing product quality, which is crucial for products sold without direct customer inspection.

Step-by-step explanation:

When Michelle Miller, a sales rep for American Roofing, talks about the 20-year warranty on her product during her sales presentation, she is employing a marketing strategy rather than a selling strategy. A warranty like this serves as a promise of quality and can be a powerful tool in the goods market.

It is particularly useful for companies that sell products through mail-order catalogs or over the web where customers cannot see the actual products, as it encourages people to buy with confidence, knowing they have a guarantee on their purchase.

User Ramil Kudashev
by
7.8k points
Welcome to QAmmunity.org, where you can ask questions and receive answers from other members of our community.

9.4m questions

12.2m answers

Categories