Final answer:
Tradeshows are cost-effective events that allow businesses to engage with decision makers and industry peers; they can be expensive but are beneficial to companies regardless of size.
Step-by-step explanation:
The question relates to the benefits and drawbacks of tradeshows for businesses. Traditionally, tradeshows are seen as cost effective because they offer a platform where a large number of potential customers can be reached at one time, and where businesses can directly engage with decision makers and industry peers. However, it is not accurate to say that tradeshows do not address decision makers as they often attract professionals with purchasing power. Regarding whether tradeshows are more appropriate for large businesses or not, it is crucial to understand that while they can be expensive, many small and medium-sized businesses also benefit from these events due to the networking and marketing opportunities they offer. Ultimately, the cost-effectiveness of a tradeshow can vary based on the goals of the participating company and how effectively they leverage the event.