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Traditional promotion methods

A. are sometimes not feasible for start ups
B. are generally no longer used
C. are usually used by small enterprises
D. usually are not well received by the buying public

User Leo Zhang
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2 Answers

2 votes

Final answer:

Traditional promotional methods are less feasible for startups due to the high costs and the presence of established brands with large advertising budgets. Such traditional promotion strategies can act as barriers to entry in certain markets.

Step-by-step explanation:

The question revolves around traditional promotion methods and their feasibility for different sizes and types of businesses. When considering traditional promotional strategies, it is important to note that start-ups may find these methods less feasible due to the high costs associated with large-scale advertising campaigns and building brand recognition. Established brands like Coca-Cola and Pepsi Cola have significant advertising budgets that serve as barriers to entry, discouraging new competition from entering the market. Smaller companies may not have the resources to invest heavily in promotion, which restricts their ability to compete on a national scale or to establish a strong brand presence quickly.

Feasible traditional promotion typically requires substantial investment which poses a challenge for new or small enterprises. This indicates that while traditional promotion methods are still in use, their feasibility for startups is often limited due to financial constraints and the existence of established competitors with substantial marketing resources and well-known brands.

User Pegasus
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6.7k points
4 votes

Final answer:

Traditional promotion methods often require significant financial resources which can be challenging for start-ups to afford, making these methods sometimes not feasible for them.

Step-by-step explanation:

Traditional promotion methods such as large-scale advertising campaigns can be a challenge for start-ups. These methods often require significant financial resources which start-ups usually lack. Companies with large promotional budgets, like Coca-Cola and Pepsi Cola, create a barrier to entry for new competitors in the industry since matching their advertising spend is typically unfeasible for smaller entities. This contributes to the entrenchment of established brands and may deter potential entrants.

Therefore, the answer to the student's question is that traditional promotion methods (A) are sometimes not feasible for start-ups due to the high costs involved. While it is not correct to say that traditional methods are generally no longer used or are usually not well received by the buying public, it is accurate to acknowledge that small enterprises and start-ups may face difficulties utilizing these methods because of the barriers to entry, including the need for large advertising budgets and competition with well-established brand names.

User Adam Obeng
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7.8k points