Final answer:
Rogers Wireless's bigger data plan is an example of a promotional strategy similar to product bundling, though distinct in that it enhances a single service. It provides customers with more value and improved data services, but also implies more complex decision-making due to the increased number of options.
Step-by-step explanation:
Rogers Wireless offering a deal on bigger data plans for its wireless customers is an example of a promotional strategy to incentivize consumers to purchase more expensive plans by offering more data, which can be seen as a form of product bundling. This strategy allows consumers to get more for their money and encourages them to spend more upfront. Examples of similar strategies include cable companies that bundle cable, internet, and phone services to provide a better overall price compared to purchasing these services separately.
However, bigger data plans are not identical to bundling, as they focus on expanding a single service rather than combining different products or services. These plans also contribute to offering cheaper, faster, and better-quality data transmission, and may include spin-off technologies like free Internet-based calling and video calling, enhancing the overall value of the plan.
More options in cellular plans do create more complex decisions for consumers, as they must consider which plan best fits their needs and whether the provider is reliable. Choice, in this context, can be both a blessing for getting better deals and a curse for complicating the decision-making process.