Final answer:
In the context of the text, 'innovators' refers to creative producers of new products who gain a temporary advantage in the market, leading to potential profits and industry advancements.
Step-by-step explanation:
The term 'innovators' in the text is used to describe creative producers of new products. An innovative firm leverages market competition as an incentive to create breakthrough products or services that can potentially disrupt the industry. Such innovators are known for their relentless pursuit of new innovations, as highlighted by Gregory Lee, CEO of Samsung. Whether by producing products more cheaply or introducing unique features that consumers desire, these firms achieve a temporary advantage over competitors, allowing them to earn above-normal profits. The result is not just a boost to the company but often leads to an enhancement in consumer experiences and the industry's evolution.