Question

Barry tends to be skeptical when it comes to new products such as driverLESS cars . He doesnt trust mass media/salespeople. He will ONLY adopt a product when most people have already purchased it. Barry is part of what group when it comes to consumer adoption?

Answer 1

Barry is part of the late majority in the Technology Adoption Lifecycle, as he only adopts new products after most people have accepted them.

Step-by-step explanation:

Barry, based on the description provided, fits into the late majority group in the Technology Adoption Lifecycle as defined by sociologist Everett Rogers. Individuals in the late majority are skeptical about new innovations and tend to adopt a product only after the majority of the population has accepted it. These consumers are usually persuaded by the bandwagon effect, when they see most people around them utilizing the product and thus feel more secure in their decision to adopt it.