Final answer:
Mario will likely use a penetration pricing strategy to quickly capture market share for the new PlayStation games by setting an initially low price.
Step-by-step explanation:
Mario is the first retailer in town to sell games for Sony's latest version of its PlayStation gaming console. To quickly capture as much of the market for the new games as possible, Mario will likely use a penetration pricing strategy. This approach involves setting the price of a new product relatively low at the outset to attract a large number of customers and gain a significant market share rapidly. Over time, once a customer base is established, prices may be raised.
The option of bundling is also relevant as it typically offers an advantage for consumers, allowing them to acquire multiple products or services for a better price. However, in Mario's case, where the goal is market capture for a new product, a penetration pricing strategy is more aligned with his objectives than bundling at the initial launch.
Other strategies like price fixing, which is illegal, or skimming, which involves setting high prices initially and lowering them over time, are not suitable for Mario's goal of quick market capture for a new product.