Final answer:
In the procedure for evaluating a diversified company's strategy, assessing industry attractiveness, evaluating business unit fit with the company's mission, and considering performance improvement are all steps involved. Ignoring the financial performance of each unit, however, is not part of the process and should instead be carefully analyzed.
Step-by-step explanation:
The procedure for evaluating a diversified company's strategy involves several steps to determine whether the approach is beneficial to the company's growth and aligned with its objectives. These steps include:
Assessing the attractiveness of each industry the company has diversified into, which involves analyzing market conditions, competitiveness, and long-term prospects.
Evaluating the fit between the company's business units and its overall mission, ensuring that each unit contributes to the company's strategic goals.
Considering how to improve the overall fit and performance of the diversified company by identifying synergies and efficiencies.
The step that is not involved in this process is c) Ignoring the financial performance of each business unit. On the contrary, it is vital to closely examine the financial results of each unit to understand its contribution to the company's overall financial health.