Final answer:
Personalization is a marketing message that businesses tailor to each potential customer's interests based on their habits. Amazon.com is a prime example of personalization.
Step-by-step explanation:
Personalization is a marketing message that a business personalizes for each potential customer's interests based on searching, browsing, or buying habits. It involves tailoring the message to meet specific customer needs and preferences. A prime example of personalization is Amazon.com, which uses customers' browsing and buying history to recommend products they might be interested in.
Personalization allows businesses to deliver targeted and relevant marketing messages, increasing the chances of customer engagement and conversion. It helps to create a more personalized and seamless customer experience, fostering loyalty and satisfaction.
Personalization is different from mass customization and customization. Mass customization refers to the process of producing goods or services that meet the needs of individual customers while still maintaining the efficiencies of mass production. Customization, on the other hand, involves making modifications or adjustments to a product or service to fit a specific customer's requirements.