Final answer:
Based on Ron Swift's presentation, a company 'segments' its customers to achieve greater cost savings and sales.
Step-by-step explanation:
TRUE. Based on Ron Swift's presentation, a company 'segments' its customers to achieve greater cost savings and sales. By dividing their customer base into smaller segments based on demographics, behaviors, or preferences, the company can tailor their marketing strategies and offerings to better meet the needs and preferences of each segment.
This targeted approach allows the company to allocate its resources more efficiently, reducing costs in areas that may not be relevant to certain customer segments while increasing sales by providing products or services that cater specifically to each segment's preferences.
For example, a company may segment its customers based on age groups. By understanding the unique needs and preferences of each age group, the company can develop targeted marketing campaigns and product offerings that are more likely to resonate with each segment, resulting in increased sales and potential cost savings.