Final answer:
Johnny indicates that various methods serve as effective marketing tools, including lifestyle association, packaging of political candidates, corporate branding across platforms, societal cues like the bandwagon effect and endorsements, along with latent learning and modeling.
Step-by-step explanation:
Johnny alludes to various strategies that serve as marketing tools which companies and advertisers use to appeal to consumers. One notable example is the utilization of imagery and lifestyle association as seen with Corona Beer's campaigns, where they encourage customers to associate their product with a luxurious relaxation experience rather than the taste of the beer itself. Campaign organizations also 'package' political candidates, such as John F. Kennedy, projecting an ideal image to voters. Naomi Klein's discussion of corporate branding illustrates the pervasive nature of advertising across multiple platforms. Advertisers often rely on societal cues like the bandwagon effect, endorsements from celebrities, or even popular students on college campuses to foster a connection with their audience. Finally, latent learning and modeling are highlighted as effective marketing strategies, as demonstrated by a Ford commercial featuring Derek Jeter, which capitalizes on his local popularity and positive attributes.