Question

To implement proactive retention, you use a ________________________ decision component. a. a. Prioritize

b. Predictive model
c. Retention Model
d. Churn Model

Answer 1

To implement proactive retention, b) predictive model is used as the decision component. The correct sequence in the modeling process is motivation, attention, retention, reproduction, which aligns with the steps of learning and behavior modification.

Step-by-step explanation:

To implement proactive retention, you would use a predictive model as the decision component. This type of model helps in anticipating which customers might leave (churn) and allows the business to take proactive measures to retain them. The modeling process in this context follows specific steps to ensure effectiveness.

The Correct Order of Steps in the Modeling Process

The correct order of steps in the modeling process, as related to learning and behavior, is:

• Motivation
• Attention
• Retention
• Reproduction

Initially, motivation drives the need to engage or learn. Then, attention is required to process information. Retention refers to the memory stage where the learned information is stored. Finally, reproduction is the ability to replicate the behavior or information learned.