Final answer:
A possible business objective when balancing customer needs is risk mitigation. This strategy is used by businesses to minimize risks and protect against potential negative impacts, contributing to overall business sustainability and security.
Step-by-step explanation:
When balancing the customer need with the business objective, a possible business objective is D) Risk mitigation.
Risk mitigation involves strategies and practices designed to identify, analyze, and manage risks within a business. By mitigating risks, a business aims to minimize the potential negative impacts that unexpected events could have on their operations, financial performance, and reputation. Therefore, risk mitigation is fundamental for the security and sustainability of a business and aligns with broader business objectives such as increasing profitability, expanding market share, and ensuring long-term success.
Whereas aspects like social media, timeliness, and consistent communication all play roles in the overall strategy of a business, they are more tactical toward achieving specific objectives such as marketing, customer relations, and operational efficiency. They are not business objectives in themselves but rather means to achieve those objectives.