Final answer:
The characteristics of a proposition for marketing new phones are best defined by the offer details, which include pricing, features, benefits, and any special incentives. These details provide customers with the information they need to make decisions, distinguishing them from other elements like properties, banner images, or plain text.
Step-by-step explanation:
When creating new propositions for marketing new phones, the characteristics of a proposition can be defined by offer details. These details are critical because they directly communicate to the potential customers what they can expect from the product or service being offered. Offer details typically include aspects such as pricing information, features of the product, benefits to the consumer, and possibly incentives or discounts. Contrary to properties, which are fixed attributes of a product, or banner images and plain text, which are elements used to attract attention and convey messages, offer details provide concrete information that helps customers make informed decisions.
Key Features and Characteristics of Proposals
Purpose and audience consideration: The reason behind the proposal and the target audience it’s intended for.
Thorough offer details: The explicit description of the product or service being offered, including its features and benefits.
- Clear communication: Information should be presented in a way that is easy to understand and compelling to the audience.