Final answer:
REALTOR Irina must carefully word her listing to avoid misleading ads, which could lead to legal repercussions, by FTC guidelines and to ethically attract potential buyers.
Step-by-step explanation:
When REALTOR Irina is writing an ad for her new listing, she needs to be very careful with her wording because misleading ads could result in legal repercussions. The Federal Trade Commission (FTC) actively checks the factual claims made in advertisements, and while some exaggeration or ambiguous language is tolerated, outright untruths are not allowed. This principle follows the old Latin phrase 'Caveat emptor' which means 'let the buyer beware'. While creating an ad that attracts potential buyers is vital, it is equally important to maintain honesty to avoid legal issues and uphold her professional integrity.