Question

REALTORS® must be honest and truthful in their real estate communications and present a(n) ______ in their ads and marketing.

a) Unbiased perspective
b) Clear narrative
c) Accurate representation
d) Enhanced description

Answer 1

a) Unbiased perspective

REALTORS® must provide an accurate representation in their advertising to maintain honesty and truthfulness, ensuring their marketing reflects an objective stance and includes all pertinent information about a property.

Step-by-step explanation:

REALTORS® must be honest and truthful in their real estate communications and present a accurate representation in their ads and marketing. It is crucial for advertisements to reflect the objective stance of the realtor to build credibility with potential buyers. Good examples of ethical marketing can be seen in real estate ads that, while showcasing houses for sale, must truthfully depict the surroundings and not omit important facts such as a landfill next door or a factory across the street, which a buyer might otherwise miss if they don't visit the property. Any omissions or embellishments can be inferred from the selling price or by further investigation, but it's the realtor's responsibility to ensure the advertisement is not misleading, and to maintain an honest approach, in line with ethical real estate practices.

Answer 2

REALTORS® must provide an accurate representation in their marketing materials, ensuring honesty and truthfulness. This includes not omitting details that could mislead potential buyers and maintaining an objective stance in their communications.

Step-by-step explanation:

REALTORS® have a duty to ensure that their communications, particularly advertising and marketing materials, are honest and truthful. An essential aspect of this responsibility is providing an accurate representation of the properties they are selling. For example, if an advertisement features photographs of a house for sale, it should not omit significant details that could mislead potential buyers, such as the presence of a landfill next door or a factory across the street.

The question points to the ethical and professional obligation of real estate agents to provide a clear and honest depiction of the properties they represent. They should take an objective stance, presenting evidence like facts, statistics, and examples in a neutral and unemotional language. This helps to build credibility or ethos, with the readers and ensures that potential buyers have an accurate understanding of what is being offered. Hence, the correct answer to the question is c) Accurate representation.