Final answer:
Fiona's advertising for NAR should focus on membership benefits, as this is the main goal of the association. Personal real estate success stories and competitive market analysis can be used as supporting elements in the ads, but the primary focus should be on membership benefits.
Step-by-step explanation:
Fiona's advertising for NAR should focus on membership benefits, as this is the main goal of the association. NAR seeks to attract new members and retain the existing ones by highlighting the advantages and perks of being a member. This can include access to industry resources, networking opportunities, professional development, and exclusive benefits like discounts or insurance.
While personal real estate success stories and competitive market analysis can be used as supporting elements in the advertisements to showcase the expertise and achievements of NAR members, the primary focus should be on membership benefits. Government regulations may be relevant in some cases, but it's not the main aspect NAR wants to emphasize in their TV ads.