Final answer:
Don would primarily be motivated by esteem needs in Maslow's hierarchy as he is seeking recognition and respect that align with his inflated self-view.
Step-by-step explanation:
According to Maslow's hierarchy of needs, Don, the marketing executive, would primarily be motivated by esteem needs. These needs, as defined by Abraham Maslow, involve self-worth and the desire for recognition and respect from others. As Don has already met his basic physiological and safety needs and has a strong social network, his dissatisfaction stems from not having a job title that reflects his inflated self-view, indicating a need for higher esteem and recognition.