Final answer:
For effective behavioral change, a new punishment procedure should be applied both consistently and immediately to establish clear connections between behavior and consequences.
Step-by-step explanation:
When beginning a new punishment procedure, it is important to apply the consequence both A and B, meaning consistently and immediately. Consistency in applying a punishment helps to establish clear connections between behaviors and consequences, which is important for behavioral change. Immediate application of the punishment ensures that the individual makes the connection between their behavior and the consequence, reinforcing the behavior modification more effectively.