Final answer:
The correct answer is D) Word-of-Mouth Marketing. It refers to when organizations motivate people to share their opinions about products or services with others, leveraging personal recommendations and trusted social networks to influence consumer behavior.
Step-by-step explanation:
The term that refers to the planned efforts of an organization to engage everyday people to participate in marketing by sharing their opinions with their friends, neighbors, and acquaintances is D) Word-of-Mouth Marketing. This type of marketing harnesses the power of personal recommendations and social networks to spread information about products or services. Unlike other forms of marketing that directly come from the brand, word-of-mouth marketing relies on the organic and voluntary spreading of information from person to person. This can be particularly powerful as it involves trusted sources—friends and family—thus often leading to high impact on consumer behavior.
Businesses often encourage word-of-mouth marketing by providing exceptional products or services that customers want to tell others about, offering referral incentives, engaging with customers on social media, and creating experiences worth sharing. While word-of-mouth can occur naturally, organizations may also intentionally stimulate it through tactics like offering incentives for referrals or running engaging marketing campaigns that customers are eager to discuss with others.