Final answer:
Public Relations (B) is the component of the promotion mix focused on maintaining a positive image of an organization and its products rather than short-term sales increases.
Step-by-step explanation:
The components of the promotion mix that do not seek a short-term increase in sales but aim to maintain a positive image of an organization and its products are known as Public Relations (B). Unlike advertising, personal selling, or sales promotions, which are typically designed to drive immediate sales or consumer actions, public relations focuses on creating and maintaining a positive reputation for a business or organization over time. This is achieved through various communication activities such as press releases, public events, and community engagement initiatives, which are intended to shape the public perception positively without directly soliciting sales. An effective public relations strategy can lead to indirect benefits such as increased brand loyalty and long-term sales growth.