Question

The ______ suggests that there are five steps from viewing a product awareness to product purchase.

A) AIDA model
B) Innovation adoption model
C) Consumer decision journey
D) Brand equity model

Answer 1

The AIDA model suggests that there are five steps from viewing a product awareness to product purchase. The correct answer is A).

Step-by-step explanation:

The correct answer is A) AIDA model.

The AIDA model suggests that there are five steps from viewing a product awareness to product purchase. AIDA stands for:

1. Attention: The first step is to capture the attention of the consumer and create awareness of the product or brand.
2. Interest: Once the consumer is aware of the product, the next step is to generate interest and engage them by highlighting the benefits and unique features.
3. Desire: After capturing the interest, the goal is to create desire or a strong want for the product through emotional appeal or showcasing how the product can solve their problems.
4. Action: Finally, the consumer is encouraged to take action and make a purchase decision.

By following these steps, marketers can guide consumers from initial awareness to the final purchase.