Final answer:
The Fran & Ollie Group's PR campaign is an example of the Introduction stage in the classic marketing model, where the goal is to build market awareness and interest.
Step-by-step explanation:
The Fran & Ollie Group running a PR campaign four months prior to launch to promote awards, stylists, qualifications, etc. and reinforcing it through a DM campaign to targeted customer groups is an example of the Introduction stage in the classic and probably best-known marketing model. In this stage, the company begins to introduce its product or service to the market through advertising and promotions, the goal is to build awareness and interest among consumers and stakeholders. This is aligned with the preliminary awareness stage in the lifecycle of social movements, where people become aware of an issue, and leaders emerge, similar to a brand becoming known, and its creators becoming prominent in the industry.