Final answer:
The answer to the question is 'pull strategy.' This strategy relies on creating consumer demand through marketing, which results in consumers requesting the product from retailers, who then request it from producers.
Step-by-step explanation:
If the pull strategy is effective, consumers will then demand the product from channel members, who will in turn demand it from producers. A pull strategy involves marketing activities that are designed to build consumer demand for a product or brand. When consumers begin asking for the product, retailers are "pulled" to stock the product due to demand, hence the term 'pull strategy.'
In contrast, a push strategy involves "pushing" the product through the distribution channels to get it in front of consumers, often through a direct sales force or trade promotions. A hybrid strategy combines both push and pull elements. Experiential strategy is related to brand experiences but does not specifically pertain to the movement of products through the sales channel in the same way push or pull strategies do.