Final answer:
The media and message strategies businesses use must evolve as new information sources emerge, as the rise of digital technology and the decline of traditional media have changed how information is consumed and produced.
Step-by-step explanation:
The statement is false; as we find new sources of information, the media and message strategies businesses use must evolve to stay effective. As the media landscape transforms with the proliferation of platforms and the shift in how society consumes information, businesses need to adapt their strategies accordingly. The explosion of social media, alongside the decline of traditional newspapers, has altered the expectations of the public from news sources. These news sources must now balance entertainment, information dissemination, and alert systems, while also managing to stay profitable. Despite their need for income, they are expected to report without bias and serve some public functions. The rise of digital technology and real-time content generation and consumption has massively impacted the media environment, giving individuals the power to both create and consume media. This shift has brought about both opportunities and challenges, including the spread of misinformation and the reduction of media's ability to serve as a unified source of credible information.