Final answer:
d) Direct marketing
Directly communicating with possible customers to find out and satisfy their needs is called Direct marketing. It involves reaching out to potential customers through various channels to understand their preferences, gather feedback, and promote products or services directly.
Step-by-step explanation:
Directly communicating with possible customers to find out and satisfy their needs is called Direct marketing. It involves reaching out to potential customers through various channels such as phone calls, emails, or direct mail to understand their preferences, gather feedback, and promote products or services directly.
For example, a company might send out personalized emails to a selected group of customers offering a discount on a product based on their past purchases or send a direct mail catalog to potential customers in a specific demographic.
Direct marketing allows businesses to establish a direct line of communication with customers, gather valuable data, and tailor marketing efforts to meet customer needs and preferences.