Final answer:
Seasonal marketing is the practice of promoting products during specific times of the year when they are most relevant and in demand.
Step-by-step explanation:
When certain products are promoted during specific times of the year, this is known as seasonal marketing. This strategy is beneficial as it aligns the marketing efforts with the time when consumers are most likely to be interested in the product or service. For example, promoting winter clothing during the fall in anticipation of colder weather. Seasonal marketing encourages companies to engage in research and development to improve their offerings, ultimately serving the consumers' evolving needs and preferences during each season.