Answer:
Step-by-step explanation:
Best Practices for Developing Strong Public Relations
- DEVELOP KEY MESSAGES THAT DIFFERENTIATE AND STRENGTHEN THE COMPANY.
- MATCH COMPANY ACTIONS TO DESIRED EXTERNAL IDENTITY.
- GENERATE MEDIA INTEREST.
- USE THE INTERNET TO CREATE COMMUNITIES OF INTEREST.
- ALIGN PUBLIC RELATIONS WITH MARKETING STRATEGY.
- PLAN FOR CRISIS SITUATIONS.
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