Final answer:
The statement that mass customization and personalization are two types of customization in e-commerce is true. Mass customization focuses on producing goods with variations to meet individual customer requirements, while personalization involves tailoring experiences and marketing to the individual consumer.
Step-by-step explanation:
The statement "Mass customization and personalization are two types of customization used in e-commerce" is True. Mass customization refers to the process of delivering market goods and services that are modified to satisfy a specific customer's needs. The concept combines the flexibility and personalization of custom-made products with the low unit costs associated with mass production. On the other hand, personalization in e-commerce often involves using data to present tailored product recommendations, customize user experience, or deliver targeted marketing to individual consumers based on their preferences, browsing history, or purchase history.
Examples of mass customization include customizable sneakers or made-to-order personal computers, while personalization would be more along the lines of receiving product recommendations from an online retailer based on previous shopping experiences.