Final answer:
E-commerce technologies impact business by offering higher information density, which leads to better-informed choices, and increasing ubiquity and accessibility, allowing for global market reach and competition.
Step-by-step explanation:
An example of the impact e-commerce technologies have on business today includes higher information density and ubiquity and accessibility. Higher information density refers to the rich detail available to consumers and businesses which enables more informed purchasing decisions and operational efficiencies. Ubiquity and accessibility mean that consumers and businesses can engage in commerce from virtually any location at any time, broadening the competition beyond local retailers to a global scale.
Businesses, big and small, must navigate these new waterways defined by technology. Small businesses may benefit from the ability to reach wider markets, supporting a climate with more competition. Conversely, larger firms might leverage these technologies to dominate markets, as seen with large corporations like Microsoft and Amazon. This dichotomy showcases the evolving nature of market dynamics driven by e-commerce technologies.