Question

In survey research, when individuals tend to respond to all questions from a particular perspective rather than the content of the question, they are displaying:

A) Social desirability bias

B) Response bias

C) Confirmation bias

D) Anchoring bias

Answer 1

Individuals displaying a tendency to respond from a particular perspective rather than the question's content are exhibiting response bias. This arises when respondents inaccurately report their opinions to be viewed favorably by others, which is different from confirmation or social desirability biases.

Step-by-step explanation:

In survey research, when individuals tend to respond to all questions from a particular perspective rather than the content of the question, they are displaying response bias. Response bias occurs when respondents inaccurately report their opinions, often to appear favorable to others and avoid being judged. This is not to be confused with other biases like social desirability bias, which is when respondents answer in a way that will be viewed favorably by others, or confirmation bias, where individuals look for information that confirms their existing beliefs. A well-known example of response bias is the "Bradley effect," wherein respondents may not disclose true opinions regarding minority candidates due to the social unacceptability of appearing biased.