Final answer:
The primary functions of an advertising agency include Creative development, Media planning, Account management, Research, and Production. These services work together to help clients promote and differentiate their products effectively.
Step-by-step explanation:
The primary functions of an advertising agency are to offer services that support clients in creating, planning, and handling advertising and sometimes other forms of promotion. The correct answer to the student's question is b) Creative development, Media planning, Account management, Research, Production. These functions encompass a range of activities:
- Creative development involves creating the visual and textual content for advertisements.
- Media planning entails strategizing where and when to place advertisements to reach the target audience effectively.
- Account management is the liaison between the agency and its clients, ensuring the client's needs are met.
- Research is crucial for understanding the market, the audience, and the effectiveness of advertising campaigns.
- Production is the actual creation and distribution of the advertising materials.
These functions serve to differentiate a firm's offerings from their competitors, helping to increase demand or enabling the firm to charge higher prices, thus potentially increasing profits.
Answer: b) Creative development, Media planning, Account management, Research, Production