Final answer:
The number-one attraction to online shopping is convenience, exemplified by companies like L.L. Bean, which overcome the challenge of imperfect information with money-back guarantees and a reputation for quality.
Step-by-step explanation:
The number-one attraction to online shopping is probably the convenience and ability to shop without the need for direct human interaction. Companies like L.L. Bean capitalize on this by selling mostly through mail, telephone, or their website, despite the challenge of imperfect information due to customers not being able to see and touch products. They overcome this with a money-back guarantee and a reputation for quality to ensure customer satisfaction and trust. Moreover, in the modern marketplace, online shopping offers more consumer choice, which can include better pricing, higher quality services, and the ease of ordering items like a used laptop or sending flowers to a friend in a different city.