Final answer:
The word often used before "shop" in the names of secondhand stores to signify frugality is 'thrift'. Thrift shops have gained popularity as consumers increasingly value economic smartness and the pursuit of unique items that also encourage sustainable consumption.
Step-by-step explanation:
The synonym for frugality that often precedes "shop" in the names of secondhand stores is thrift. The concept of thriftiness has grown in popularity, especially after economic downturns such as the Great Depression and the Great Recession, leading to an increased acceptance and even trendiness associated with being economical.
Nowadays, being frugal is perceived as smart and savvy, with people seeking to spend less while still enjoying quality products. This has undoubtedly contributed to the appeal of thrift shops, which sell used items that are often unique and more affordable than new, branded counterparts. These shops not only provide good deals, but they also cater to consumers looking for originality in their wardrobe and other purchases.
As personal attitudes and societal norms evolved, buying from thrift shops has become a way for consumers, particularly younger generations, to express their style and to make a statement about sustainable consumption. This cultural shift has transformed the practice of purchasing used items from a necessity to a desirable lifestyle choice.