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The rise of MNCs from emerging markets + innovation features and latecomer and newcomer MNCs share.

a) Technology transfer
b) Competitive advantage
c) Market penetration
d) Cultural adaptation

1 Answer

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Final answer:

MNCs from emerging markets share several features, including technology transfer, competitive advantage, market penetration, and cultural adaptation.

Step-by-step explanation:

a) Technology transfer: MNCs from emerging markets can transfer technology to other countries when they expand their operations globally. For example, a Chinese multinational may transfer its manufacturing technology to a new factory in a developing country.

b) Competitive advantage: MNCs from emerging markets can gain a competitive advantage by offering innovative products or services that are new to the global market. This can help them penetrate new markets and compete with established multinational corporations.

c) Market penetration: MNCs from emerging markets can penetrate new markets by adapting their products or services to suit the preferences and needs of local consumers. For example, a Brazilian multinational may customize its food products to cater to the local tastes in a foreign country.

d) Cultural adaptation: MNCs from emerging markets may need to adapt their business practices to the cultural norms and values of the countries they operate in. This can include adjusting their marketing strategies, communication styles, and organizational structures.

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