Final answer:
Chapter 2 introduces alternative methods to traditional color categorization, such as a coding system for annotations and emphasizes the significant role of color symbolism in visual rhetoric and perception.
Step-by-step explanation:
Chapter 2 discusses alternative methods to traditional color categories when annotating and analyzing messages. Instead of assigning colors, there's an emphasis on creating a coding system for cross-referencing, which can involve using symbols or numbers to represent different themes or ideas within a text.
This allows for a reevaluation of linguistic relativity and universals, as explored by researchers like Paul Kay and Willet Kempton, and how different color schemes can affect perception. The use of color symbolism in visual rhetoric is further outlined, pointing towards its importance in viewer interpretation. Patterns, arrangements, and traditional symbolic values of colors in literature and the arts have a significant impact on human responses to images, which can vary from personal preference to cultural significance.