Question

While Madeline was shopping at the kitchen and bath store, she noticed a product she had never heard of called an apple corer. She bought one because she thought it would make it easy to prepare apples for her son's lunchbox. This apple corer is an example of a(n) ________ product for Madeline.

a) Convenience
b) Shopping
c) Specialty
d) Unsought

Answer 1

The apple corer is a convenience product for Madeline as it was an impulsive, easy-to-make purchase with minimal investment of time and effort, fulfilling an immediate need.

Step-by-step explanation:

The product Madeline encountered, an apple corer, would be classified as a convenience product for her. Convenience products are those that are typically inexpensive and require little shopping effort or comparison because they are bought frequently and immediately with minimal time and emotional investment. In Madeline's case, since she was not actively seeking an apple corer but bought it on impulse because she believed it would simplify preparing lunches, it falls into the convenience category. Unlike shopping or specialty products, which are chosen with more consideration and effort, or unsought products that require advertising or sales personnel to generate interest, convenience products are generally straightforward purchases made to satisfy an immediate need.