Final answer:
You are looking for information related to brand awareness, which indicates the familiarity of the market with the company's brand of mouthwash.
Step-by-step explanation:
If a manager asks you to find out how many consumers in the market are familiar with the company's brand of mouthwash, you are looking for information related to brand awareness. Brand awareness refers to the extent to which consumers are familiar with the qualities or image of a particular brand of goods or services. When measuring brand awareness, you might conduct surveys, focus groups, or analyze market research data to understand how well-known the brand is among target consumers.
In contrast, market segmentation deals with dividing a broader market into categories of consumers who have similar needs and characteristics. Cost analysis focuses on the costs associated with the production and marketing of products. Product positioning involves the place a product occupies in consumers' minds relative to competing products.