Final Answer:
In building the consumer persona, the question "What do they feel strongly about?" would most likely fall under the section labeled "Opinions."
Step-by-step explanation:
When constructing a consumer persona, the section labeled "Opinions" is typically where the question "What do they feel strongly about?" would be included. This section focuses on understanding the beliefs, attitudes, and viewpoints of the target audience. Asking about strong feelings or opinions helps in grasping the emotional and ideological aspects that influence their decision-making process as consumers.
The "Opinions" section delves into the values and convictions held by the target audience. By understanding what consumers feel strongly about, marketers gain insights into their motivations, concerns, and priorities. This information aids in tailoring marketing strategies that resonate with the audience's beliefs and preferences, thereby establishing a more effective connection and engagement with potential consumers.
Asking about strong feelings or opinions in the "Opinions" section assists in creating a comprehensive consumer persona. It enriches the understanding of the target audience beyond mere demographics, allowing marketers to develop campaigns that not only appeal to their needs but also align with their deeply held beliefs and convictions. This approach enhances the effectiveness of marketing efforts by establishing a more empathetic and relatable connection with the intended consumers.