Final answer:
A spiff for a car salesperson represents a push promotion strategy as it is aimed at encouraging the salesperson to sell more of a product, hence pushing it onto the consumer.
Step-by-step explanation:
When considering types of promotions in marketing, there are two main strategies known as push and pull. A push promotion strategy involves taking the product directly to the customer via whatever means, ensuring the customer is aware of your brand at the point of purchase. Push strategies rely on the notion that customer demand can be generated by promoting a brand to channel members, such as retailers and wholesalers, who then push the product onto consumers.
A coupon for $1 off hair shampoo is typically a pull promotion because it is used to draw customers into a store or to a product. On the other hand, a spiff, which is an immediate bonus for a sale given to a salesperson, is a push promotion. The spiff aims to encourage the salesperson to sell more of a product, effectively pushing it onto the consumer.