Final answer:
An IMC campaign plan outlines the objectives and strategies for a series of different but related marketing communications efforts.
Step-by-step explanation:
An IMC (Integrated Marketing Communications) campaign plan outlines the objectives and strategies for a series of different but related marketing communications efforts. It is a comprehensive plan that encompasses various communication channels such as advertising, public relations, sales promotions, and direct marketing to deliver a consistent and coordinated message to the target audience. For example, a company may use television ads, social media campaigns, and email newsletters as part of its IMC campaign to promote a new product.
Three SEO keywords: IMC campaign, marketing communications, objectives and strategies