Final answer:
Integrated Marketing Communications uses a variety of communication modes and media, such as social media and traditional platforms, combining textual and non-textual elements, to deliver a cohesive message. The audience's needs guide the choice of media, with a focus on effective composition and clear messaging. The purpose is to inform, persuade, or entertain via a strategic and integrated approach.
Step-by-step explanation:
The elements that make up Integrated Marketing Communications (IMC) involve a variety of modes of communication and media to convey a harmonious message to the desired audience. An IMC campaign may utilize social media platforms, websites, blogs, print media, and audio or video streams for communication. The campaign can rely on either textual such as written words, dialogue, or non-textual media like images and sound or often a combination of both, to enhance the effectiveness of its message.
For example, multimedia advertisements can combine visuals with text and voice-over to create a powerful and persuasive presentation, with each mode complementing the other. Also, a polished layout and strategic placement of materials can enhance visual attraction, providing vital information and engaging the audience without causing overwhelm.
When considering IMC, the audience is the key factor that influences the choice of channel and media. The focus should remain on the core message while using rhetorical strategies to persuade and connect with the audience effectively. The purpose of IMC is to ensure media such as print, television, and Internet are employed with their best practices, ultimately aiming to inform, persuade, or entertain the audience through well-organized and intentionally composed multimodal writing.