Final answer:
A contact point encompasses any interaction or exposure a customer has with a brand, including a TV commercial, poor, and excellent customer service, making all of the above options valid contact points.
Step-by-step explanation:
The term contact point refers to any instance where a customer or potential customer comes into contact with a brand.
Contact points can be either positive or negative and include various forms of interaction and representation, such as advertising, customer service, or the physical appearance of a store. Therefore, all of the above options, including a TV commercial for the brand, poor customer service, and excellent customer service, would be considered contact points as they all represent moments where a customer interacts with or is exposed to the brand.