Final answer:
True, behavioral targeting aligns sales promotions with appropriate audiences using collected data, especially from platforms like television. Advertisers use sophisticated targeting to craft messages that resonate with specific viewer interests and behaviors.
Step-by-step explanation:
True, behavioral targeting can indeed be used to match the right target audience for the right type of sales promotion. Companies gather a wealth of demographic and behavioral data from various platforms, especially television. This information allows them to tailor their advertising strategies to the viewers' interests and behaviors.
Television advertising is an exemplary platform where market demographics can be met where they live. Whether it's a child watching cartoons or an adult enjoying a cooking show, advertisers use data to strategically target their messages. In the same way, the central route to persuasion indicates that products such as computers, which require thoughtful analysis and consideration of features and quality, should be marketed to audiences like small business owners who are likely to engage in analytical processing of such information.