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What are Monroe's 5 Step Persuasive Strategy?

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Final answer:

Monroe's 5 Step Persuasive Strategy is a framework for organizing and structuring persuasive speeches or essays.

Step-by-step explanation:

Monroe's 5 Step Persuasive Strategy is a framework for organizing and structuring persuasive speeches or essays. The steps are:

  1. Attention: Grab the audience's attention with an engaging hook or opening statement.
  2. Need: Present the problem or need that your argument addresses. Explain why it is important or relevant.
  3. Satisfaction: Propose a solution to the problem or need you presented. Provide evidence and reasoning to support your solution.
  4. Visualization: Help the audience visualize the benefits and outcomes of accepting your solution. Paint a vivid picture of the positive effects.
  5. Action: Call the audience to action. Clearly state what you want them to do, whether it's to support a cause, change their behavior, or make a decision.

This strategy helps speakers and writers effectively persuade their audience by structuring their argument in a logical and compelling way.

User Kim Nyholm
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