Final answer:
Market segments in MikesBikes include demographic, psychographic, geographic, behavioral, target, and mass markets, encompassing various customer needs and preferences for effective targeting. Therefore, the correct answer would be: d) All of the above
Step-by-step explanation:
The market segments described in Tutorial Video 1: Overview of MikesBikes are d) All of the above, which includes demographic, psychographic, geographic, behavioral, target, and mass markets. Segmenting a market allows businesses to target different groups of customers, who may have different needs, preferences, or behaviors, more effectively. This approach can be tailored to address the particular features and demands of each segment, ultimately leading to more effective marketing strategies and business decisions.