Question

Consumers in the Mountain Bike segment have which of the following buying sensitivities:

a) Brand loyalty
b) Price sensitivity
c) Impulse buying
d) All of the above

Answer 1

Consumers in the Mountain Bike segment typically exhibit brand loyalty and price sensitivity as their main buying sensitivities. Impulse buying is less likely due to the nature of the product being a high-cost durable good.

Step-by-step explanation:

When examining the buying sensitivities of consumers in the Mountain Bike segment, it's important to consider various factors that influence their purchasing decisions. A) Brand loyalty is often significant in this market as consumers tend to stick with brands that they trust and that have a reputation for quality and reliability. B) Price sensitivity can also be a factor since mountain bikes range significantly in cost and consumers may have specific budgets in mind. C) Impulse buying is typically less common for higher-priced durable goods like mountain bikes, as these purchases are often planned and researched. Therefore, the correct answer to which buying sensitivities are relevant to consumers in the Mountain Bike segment would not be 'd) All of the above', but primarily 'a) Brand loyalty' and 'b) Price sensitivity'.

Answer 2

Consumers in the Mountain Bike segment exhibit brand loyalty, price sensitivity, and impulse buying.

Step-by-step explanation:

In the Mountain Bike segment, consumers exhibit all of the above buying sensitivities, which include brand loyalty, price sensitivity, and impulse buying. Brand loyalty refers to consumers' preference for a specific brand, often driven by trust and familiarity. Price sensitivity refers to consumers' responsiveness to changes in price, with some consumers being more price-conscious than others. Impulse buying refers to unplanned purchases made on the spur of the moment, often influenced by emotions or immediate needs.